Make a Plan B
It could save your life.

Our mission is simple: we want to make sure everyone who participates in adventurous pursuits has a Plan B for when the unexpected might happen and you find yourself in an emergency situation. One part of this Plan B is to carry a Personal Locator Beacon (PLB). They save lives, by making it easier to be found in an emergency.

Our Story

Dom Jackson tragically died alone at sea in freezing conditions after a kayaking accident in February 2017. This accident could have been completely preventable had Dom been wearing a Personal Locator Beacon (PLB). No one knew of Dom’s disappearance until 36 hours after he’d gone missing. His body was found days later, more than 50 miles adrift of the primary search area.

The search for Dom involved the Police, RNLI, and Coastguard, who utilised helicopters, lifeboats and light aircraft. It was supported by scores of volunteers including his family who scoured the cliff tops hoping for the merest glimpse of him.

The financial cost of this operation was enormous, and its emotional toll immeasurable.

Everyone who knew Dom would say he was a special person. A kind man, with a love of adventure, and a tangible zest for life. Now, we’re building Dom’s legacy, to raise awareness of accessible safety technology like PLBs so that others don’t share his fate.