Make a Plan B.
It could save your life.

Our mission is simple: we want to make sure everyone who participates in adventurous pursuits has a Plan B for when the unexpected might happen and you find yourself in an emergency situation. One part of this Plan B is to carry a Personal Locator Beacon (PLB). They save lives, by making it            easier to be found in an emergency.

Plan B is a national charity which aims to raise awareness, provide education and promote technology to improve safety planning in outdoor activities.

Our Story

Dom Jackson tragically died at sea whilst kayaking in February 2017. This accident could have been completely preventable had Dom taken some basic steps to plan his adventure.

Everyone who knew Dom would say he was a special person. A kind man, with a love of adventure, and a tangible zest for life. Dom died alone at sea in freezing conditions after a kayaking accident in NE Scotland in February 2017. Had he made a Plan B he could still be alive today.

No one knew of Dom’s disappearance until 36 hours after he’d gone missing. His body was found 5 days later, more than 50 miles adrift of the primary search area. The search for Dom involved the Police, RNLI, and HM Coastguard, who utilised helicopters, lifeboats and light aircraft. It was supported by scores of volunteers including his family who scoured the cliff tops hoping against the odds to find him alive.

The financial cost of this operation was enormous, and its emotional toll immeasurable. Now, we’re building Dom’s legacy, to raise awareness of accessible safety technology like PLBs so that others don’t share his fate.

As Dom’s family and friends, we don’t want anyone to go through the sorrow of losing a loved one in similar circumstances. So we’ve set up Plan B in his memory, knowing that a small effort on our part can save countless lives.

Help protect those you love - doing what they love.

We need your help in funding our awareness projects and tools.